Brand Manager

Date Posted: Posted24 hari yang lalu

Job Description

Kasual is the first modern e-commerce experience in Indonesia that combines daily wear functionally with personal customization. Kasual is a fun and exciting place to work, a next-gen DNVB company disrupting the fashion industry through beautiful design, innovative features, and a business model that allows us to offer better alternatives to customers than traditional retails.

What You Will Do

  • Generating names and packaging for new and existing products
  • Developing and implementing marketing strategies to effectively communicate products benefits
  • Monitoring product distribution and consumer reactions through focus groups and market research
  • Assessing the profitability of your product and improving on the current brand presence in the market
  • Keeping updated on the latest marketing trends as part of the planning process and execution of campaigns
  • Conduct consumer and market research
  • Identify how our brand is currently positioned in the market
  • Communicate our brand personality internally and align company around foundational ideas
  • Lead marketing team members through campaigns


  • Analytical skills and attention to detail
  • Proven experience in the same field at least 5 years
  • An understanding of trends and an ability to respond to customers’ wishes
  • Creativity and an ability to produce innovative and original ideas
  • Team working skills
  • The ability to manage and allocate budgets
  • Written and verbal communication skills
  • Experience with and an understanding of market research
  • Time and project management skills, including the ability to work on multiple projects at the same time
  • An ability to think strategically and come up with campaigns

Job Type: Full-time

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